Our NEW Branding + Packaging

We are so excited to bring to you our brand new branding and packaging! For quite some time we have debated on how to rebrand ourselves to apply to today’s modern trends but still include the Williraye charm. After many ideas, revisions and edits, we finally found a way to include the original font of the late Bobbe Punzel-Schuknecht but update the look to include a more modern feel.

Our color palette corresponds with our figurines perfectly. We went for a more neutral look so that the beautiful colors in our figurines really stand out. We worked off a mood board that inspired our color palette, lots of greens, rusted woods and a very airy but warm feel.

The new packaging includes our brand color that you can find in many of our figurines along with two of our new logos! Our favorite part though, the tagline we included under our logo that reads, “Creating the warmth of memories & traditions”. Throughout these 20+ years we have received numerous messages from fans stating how many memories and traditions our figurines have made for them. We wanted to honor all those beautiful messages by including that sweet message on our packaging.

Thank you to all of you that have inspired our new branding and the constant support of Williraye!


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